The term Channel Management is widely used in sales and marketing. It is defined as a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base.
DÁNAS will engage with customers to ensure that they are on parity with the partner channel program and are in compliant with the rules and regulations of the program.
Having a third-party Channel and Partner Management member allows for customers to focus more on obtaining sales while leaving the tracking and processing of Proof-of-performance to DÁNAS for reporting.
Our team members will develop a strategy that is conducive to the customer and the channel partner. It is our goal to ensure that our customers do not experience marketing myopia. A SOW will develop for this type of engagement.